We are made for symmetry.

Natural selection has found that having two sides was the best option for human being. That is very difficult to dispute. Our concept of beauty comes along with some kind of symmetric aesthetic and anything that doesn’t go along with that.

Any photography course you would be thought composition using the classic square grid.

And just to quote a man died just 500 years ago: “The other members, too, have their own symmetrical proportions, and it was by employing them that the famous painters and sculptors of antiquity attained to great and endless renown. Similarly, in the members of a temple, there ought to be the greatest harmony in the symmetrical relations of the different parts to the general magnitude of the whole”(

Well ok, if by any reason you reach this unfindable blog and you have read it until now this is your chance to leave.

this is going to be a very heavy and nerdy post.

Aesthetic is not a matter of personal taste. In Italy people wrongly say “Non è bello ciò che è bello ma è bello ciò che piace” (“ It is not beautiful what is beautiful but it is beautiful if you like it), but from centuries painters and philosophers says just the opposite.

Western concept of beauty comes from measure and proportions and the soonest we accepted the better. Then if know the rules it might be fun to find the way to wreck them.


Knowledge. If you are still reading you are definitely interested in this stuff.

Well knowing the rules of the game are not important only for photography.

Just stop a second to think how important is knowledge in economy.

In the century where Information Technology rules the world  shouldn’t be a big surprise.

Whenever you sign a contract or you accept a deal you should know that informations you have are not symmetric with your counterpart. 

Big caulithinkers have said and written important pages on that.

Just to keep the roots on vegs and fruit one of the most important essay on that point has been “The Market for Lemons: Quality Uncertainty and the Market Mechanism “ from George Akelrof in the late 1960’s

Being able of identify what is not in the predictable line, can easily shift anonymous to genius (or b/prick). Even a wall or a closed window or some clothes on the racl can become hypnotic, and show hidden sides of the everyday walk to the office.

In the same way only who is able to identify a decode market asymmetries can draw new paths.

Clayton Christensen’s ( )definition of job to be done, or Steve blank’s ( ) Customer Discovery, are simply asymmetric shots of a common pattern, unexplored views of concrete solid blocks.

They Redefined the way to make innovation in economic organizations and enterprises, as  Helliot Erwitt redefined the way of loking at common things, or Michelangelo the way of looking at a piece of marble.

Ok this is a tough one.

But if have made it to read these last lines, you are really allowed to ask why all these caulibrainy talk on economic things.

Using photography as key for anything can improve everything else.

Even economics